Dairy giant Amul has taken legal action against several social media users for spreading false information that its ghee is used in the preparation of Tirupati laddus, the sacred offering at the Tirumala Tirupati Devasthanams (TTD) temple.

The controversy began when rumors circulated online claiming that Amul's ghee was being used in the preparation of the laddus, sparking outrage among devotees. However, both Amul and TTD officials have consistently denied these allegations.

Clarification and Investigation:

TTD officials clarified that they use ghee sourced from local dairy farmers and not from Amul. Amul also issued a statement confirming that they do not supply ghee to TTD.

Despite the clarifications, the rumors persisted, prompting Amul to file an FIR against unidentified social media users for spreading misinformation.

Amul's Response:

"We have filed an FIR against X users for spreading false information about our ghee being used in Tirupati laddus," said an Amul spokesperson. "This misinformation has damaged our reputation and hurt the sentiments of devotees."

TTD's Stance:

TTD officials reiterated that they maintain strict quality control and transparency in the preparation of prasadam (offerings). "We use only the finest ingredients, sourced locally, to ensure the sanctity and purity of the offerings," said a TTD official.

Social Media Responsibility:

The incident highlights the risks of unchecked social media rumors and the need for responsible online behavior.

"Social media platforms have a responsibility to curb the spread of misinformation," said a cyber law expert. "Users must also verify information before sharing to prevent harm to individuals and organizations."

Legal Action:

The FIR filed by Amul seeks action against the unidentified users under relevant sections of the Indian Penal Code (IPC) and the Information Technology (IT) Act.

As the investigation unfolds, Amul and TTD officials continue to reassure devotees of the authenticity and sanctity of the Tirupati laddus.

Key Points:

- Amul files FIR against social media users for spreading misinformation about ghee usage in Tirupati laddus.

- TTD officials clarify that local dairy farmers' ghee is used, not Amul's.

- Amul and TTD reaffirm commitment to quality and transparency.

- Incident highlights need for social media responsibility.

- Legal action sought under IPC and IT Act.

(Input from various sources)

(Rehash/Vaishnavi Dalvi/MSM)