What is Aesthetic Medicine?
Aesthetic medicine, also known as cosmetic medicine, is a specialized branch of medicine dedicated to enhancing an individual's appearance through various medical and cosmetic treatments. The primary objective of this field is to improve cosmetic appearance by addressing conditions such as wrinkles, scars, excess fat, skin laxity, cellulite, unwanted hair, and skin discoloration. It includes a broad spectrum of treatments, ranging from non-invasive procedures to minimally invasive surgeries, all performed by skilled medical professionals like dermatologists, plastic surgeons, and other qualified experts.
Aesthetic Medicine Market:
The aesthetic medicine market is experiencing significant growth, largely due to increased public awareness and understanding of aesthetic procedures. As more people become informed about the advantages and efficacy of these treatments, the demand for devices and techniques that support such procedures is rapidly increasing.
India is emerging as a significant player in the global aesthetic medicine market, with expectations that the market will triple in size, reaching approximately $3.02 billion by 2029. This impressive growth is driven by a combination of factors, including a growing preference for non-invasive treatments such as Botox and fillers, rising disposable incomes, and a health-conscious population. The market's expansion is also supported by a shifting societal mindset, where these procedures are increasingly seen as beneficial to self-esteem and overall well-being.
A global trend towards non-surgical aesthetic treatments has been observed, with these procedures now outnumbering surgical options. The International Society of Aesthetic Plastic Surgery reported that Botulinum toxin injections remain the most popular non-surgical treatment worldwide, with over 9 million procedures performed by plastic surgeons, reflecting a 26.1% increase. Following Botulinum toxin, hyaluronic acid treatments are also widely popular, with 4.3 million procedures recorded.
The demographic composition of the aesthetic medicine market is also evolving. While women still make up the majority of the consumer base, accounting for 85.7%, there is a growing acceptance and participation among men and millennials. This shift is reshaping the industry, as aesthetic treatments become more mainstream across different age groups and genders.
India's current aesthetic medicine market is valued at around $1.62 billion and is expected to grow at a compound annual growth rate (CAGR) of 13.2%. This rapid growth not only highlights the increasing demand for these treatments but also underscores India's potential to become a global leader in the aesthetic medicine industry.
(Input from various sources)
(Rehash/Dr. Pratiksha Jadhav/MSM)